Top five tips for new clinic owners

Top five tips for new clinic owners

Its been a great first 9 months at Brown’s Wellbeing Centre. We’ve gone beyond our expectations in the number of patients seen, in addition to some healthy revenue. Most importantly though, we have helped our Patients improve their health. Admittedly, there is still a large of amount of growth to come, but its been a very healthy start. We believe We’ve learned a lot over this year in starting, building and now running a clinic and we’ve here to share the tips. 

We made it a habit to always ask the sales representatives what the key is to a successful clinic, and while they may all have said something different, one rep answered simply and honestly: its systems. Systems will make your clinic shine. And those systems? 

Well, get your pen and paper and have a read.

  1. Get Clinic Management Software.

This is the first and perhaps the greatest tip. It is also can be one of the most expensive month-to-month set ups. At about $30-50 per month, clinic management software (such as Cliniko or InForm) can help your patient’s book online, receive communications including automated SMS, and generate invoices. This is just the start. The major selling point for me was the online booking, but this web-based program has helped the day to day running of the clinic in its professionalism. 

Clinic management software helps you so you can help your patients.

  1. Get HICAPs

The ease of use, power and speed of HICAPs means that your patient’s claim your consultation on the spot with their health fund, and then pay the gap. It doubles as an Ethpos machine and I have not used cash once in the clinic. Many private health insurers have different claim numbers, but all the HICAPs machine needs is the Patient’s card. The cost is $25 per month, and also consider the cost of your phone land line. But at the end of the day, not many people use cash and claiming on the spot brings your patients back. 

HICAPs offers an additional service.

  1. Document everything

While this is never easy, remember that your patient files are legal documents and that should be filed careful, ready to be picked up at any time should a matter from the counts is presented. While this doesn’t happen much, for your own piece of mind, keep everything in its place. In addition, most of my prescriptions are blended herbal treatments, and when my formulas work, I don’t want to lose ‘the magic’.

Don’t lose track of your patient’s health, or your clinics health.

  1. Account everything

At this early stage, I spend more time seeing where the money is going than I do with patients. While I look forward to seeing this change, I also see the need to make sure I know where I stand, and I think twice before a big spend. There are many people asking for your money to ‘help grow your business’, but taking stock of the ins and outs helps keep you honest.

Get a good accountant, but keep yourself to account also.

  1. Get a Blog and website. Now.

This is the last and most fun advice. Coming from a musical background and now being a writer, I first shyed away from Blogs as I thought ‘it was for hacks’. But after seeing the massive growth that it had on my website clicks, I wish I did it from day one. A good website can cost up to $2000, but if the content on the website is no good, then its wasted money. Even if your website is middle of the road, if it has good free content (which a Blog should be), then it will increase the publics knowledge of what you can do and lead to patients. 

Free content can lead to clients.

And finally, while I admit that it is fun making a living from what you love, don’t ever forget about your Patient’s. They are the reason you are in practice and all the systems in the world will not give them the personal care they seek from a Wellbeing Practitioner. 

Use the system, but care for your patients.

Thank you for joining me this month, next month I will share more tips on starting and running a practice. Please join on my health blog to receive updates on growing your personal health.

See you then!

Final:

By Jeremy Brown

Naturopath

(Adv. Dip. Nat., TAE IV, MNHAA)

In the beginning…

Its been a great first 9 months at Brown’s Wellbeing Centre. We’ve gone beyond our expectations in the number of patients seen in addition to some healthy revenue. Most importantly though, we have helped our patients improve their health. Admittedly, there is still a large of amount of growth to come, but its been a very healthy start. We believe we’ve learned a lot over this year in starting, building and now running a clinic and we’ve here to share our lessons learned.

What matters

We make it a habit to always ask the sales representatives what the key is to a successful clinic is and while they may all have something different to say, one rep answered simply and honestly: systems. Systems will make your clinic shine. And those systems?

Well, get your pen and paper and have a read 

1.     Clinic Management Software

This is the first and perhaps the greatest tip. It is also an expensive month-to-month set ups. At about $30-50 per month, clinic management software (such as Cliniko or InForm) can help your patient’s book online, receive communications (including automated SMS) and also generate invoices. This is just the start. This web-based program has helped the day to day running of our clinic and boosted it’s professionalism.

Clinic management software helps you so you can help your patients

2.     HICAPs

The ease of use, power and speed of HICAPs means that your patient’s can claim your consultation on the spot with their health fund, and then pay the gap as it doubles as an Ethpos machine. Many private health insurers have different claim numbers, but all the HICAPs machine needs is the Patient’s card. The cost is $25 per month, however also consider the cost of your phone land line. But at the end of the day, not many people use cash and claiming on the spot brings another level of service.

HICAPs offers an additional service, though it is somewhat costly 

3.     Document everything

While this is never easy, remember that your patient files are legal documents and should be filed careful, ready to be picked up at any time should a matter from the counts is presented. While this doesn’t happen much, for your own piece of mind, keep everything in its place. In addition, most of my prescriptions are blended herbal treatments, and when my formulas work, I don’t want to lose ‘the magic’.

Don’t lose track of your patient’s or your clinics health      

4.     Account everything

At this early stage, I spend more time building the practice than I do seeing patients. While I look forward to seeing this change, I also see the need to make sure I know where I stand, and I think twice before a big spend. There are many people out there asking for your money to ‘help grow your business’, but taking stock of the ins and outs helps keep you honest. 

Get a good accountant, but keep yourself to account as well

5.     Blog and website

Coming from a musical background and now being a writer, I first shyed away from Blogs as I thought ‘it was for hacks’. On the suggestion of a friend though, I started, and after seeing the massive growth that it had on my website clicks, I wish I did it from day one. A good website can cost up to $2000, but if the content on the website is no good, then its wasted money. Even if your website is middle of the road, if it has relevant free content (which a Blog should), then it will increase the publics knowledge of what you can do and leads to higher google ranking.

Blogging and free content can lead to patients – plus its enjoyable

In conclusion, while I admit that it is fun making a living from what you love, don’t ever forget about your patients. They are the reason you are in practice and all the systems in the world will not give them the personal care they seek from a wellbeing practitioner.

Work yours systems, but always care for your patients

Yours in health,

Jeremy Brown

| Naturopath | Educator | Writer | 

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